Dana White appears at the UFC 282 post-fight press conference on December 10, 2022 at the T-Mobile Arena in Las Vegas, NV.
Amy Kaplan | Icon Sportswire | Getty Images
Media and entertainment company To strive saw its shares plummet on Tuesday after a video in which Dana White, the president of the Ultimate Fighting Championship division, punched his wife.
Endeavor shares closed nearly 6% lower.
This week, a video published by TMZ showed White getting into an argument with his wife, Anne, at a New Year’s Eve party in Cabo San Lucas, Mexico. In the video, it appears that the two are arguing before Anne White slaps Dana White. He then slaps her.
Endeavor and the UFC did not immediately respond to requests for comment.
According to media reports, White issued a public apology on Monday. Anne White also issued a separate statement to TMZ, calling it an isolated incident.
White is synonymous with UFC, having served as president since 2001.
In 2014, White spoke out about domestic violence after the NFL’s Ray Rice assaulted his fiancé, saying you “don’t flinch when you put your hands on a woman,” according to media reports. “Has been this way in the UFC since we started here.”
In response to the comments, White also revealed that the UFC screens people for domestic violence.
Hollywood powerhouse Endeavor started out as a talent agency and was co-founded by one of the industry’s most recognizable agents, Ari Emanuel. Endeavor has grown tremendously over the years through a series of acquisitions, owning and managing live events such as the Miami Open and the Miss Universe international beauty pageant.
Endeavor acquired a majority stake in the UFC, a popular mixed martial arts competition, in 2016. It took full ownership of UFC in 2021, the year Endeavor had its IPO, according to a securities filing.
