Howden, the international insurance broker, has announced that it has agreed to acquire Assimovie, Italy’s leading TV, film and advertising broker. The transaction underscores Howden’s continued commitment to investing in expertise by creating a sports and entertainment specialty for the benefit of Italian customers.
The acquisition makes Howden the largest TV and film production agent in Italy and represents its ambition to be a leading sports and entertainment agent in Europe.
Financial details of the transaction were not disclosed.
Founded in 2013 by Valeria and Camilla Guglielmotti, Assimovie has a portfolio of film production insurance that stems from wholesale brokerage and direct operations. The company has experienced substantial growth over the past five years, driven by the global increase in demand for TV, film and general content.
“Valeria, Camilla and the team at Assimovie provide the skills and local market expertise that will enable Howden to expand and improve its sports and entertainment offerings both in Italy and continental Europe,” said Duncan Fraser, Howden’s Sport and Entertainment Global Practice leader. “Their specialist and market-leading position fits seamlessly with our strategy for the Italian sports and entertainment sector and ambition to benefit from the expected growth in the broader European market.”
Assimovie co-founders Valeria and Camilla Guglielmotti said: “Over the past 10 years, we have established Assimovie as the preferred TV and film broker in the Italian market, benefiting from growing global demand to achieve impressive growth since 2017. to realise. Howden Broking is the optimal partner for us to grow the business and create an international platform, supported by Howden’s global brand and strong European presence.”
About Howden Brokerage
Howden Broking, part of Howden Group, is a London-based independent provider of reinsurance brokerage, risk advisory and employee benefits advice. Howden operates in 90 countries and includes 45 company-owned companies in Europe, Asia, Africa, Latin America, the Pacific and the Middle East through its network of local partners. Founded in 1994, Howden today employs more than 13,000 people worldwide.
Source: Howden Broking
Mergers & Acquisitions Agencies