Atlanta – Georgia Tech Athletics and The Brandr Group (TBG) have established a gaggle licensing settlement for Georgia Tech’s student-athletes. This partnership paves a pathway for the student-athletes to revenue off their Identify, Picture and Likeness (NIL) by way of a wide range of alternatives that might be co-branded with the varsity’s official logos and logos.
“As we transfer into the second yr of NIL, we wish to be certain that our student-athletes proceed to have the flexibility to reap the benefits of a wide selection of choices,” Georgia Tech assistant A.D. for particular initiatives Simit Shah mentioned. “Group licensing creates new NIL alternatives, and we respect our companions in campus licensing working with us to craft this settlement with BrandR. We stay up for seeing our student-athletes profit from this partnership.”
The collaboration with TBG permits for the collective use of student-athletes’ NIL in licensing and advertising applications, co-branded with Georgia Tech logos and marks. Scholar-athletes may have the choice to voluntarily be a part of a gaggle licensing program. Participation in this system is not going to restrict any student-athlete’s NIL rights of their particular person licensing and advertising actions. Potential licensees fascinated about studying extra ought to contact Kathleen Melvin at TBG.
TBG, a model administration, advertising and licensing company, will handle and administer this system in addition to develop licensing alternatives on behalf of the student-athletes. With a long time of collective administration expertise for a few of the world’s largest manufacturers, TBG additionally manages the group rights program for the NFL, NBA and MLB gamers’ associations within the faculty house. Merchandise that mix crew logos and participant names and numbers have accounted for a considerable portion of licensed sports activities merchandise gross sales on the skilled stage for many years, and this program opens the door for a similar alternatives for collegiate student-athletes.
“Georgia Tech has a storied historical past of excellence in athletics, and we’re thrilled to be partnering on the event of worthwhile alternatives for his or her student-athletes,” mentioned Dan Barrett, EVP, Regional and Native Partnerships at TBG. “By means of this new settlement, student-athletes will be capable of profit from their NIL by way of co-branded alternatives throughout Georgia Tech’s merchandising and sponsorship portfolio. This may present student-athletes with the flexibility to financially profit from their NIL, whereas additionally creating new engagement alternatives for Yellow Jackets followers.”
About The Brandr Group
The Brandr Group (TBG) is a model administration, advertising and licensing company powered by a crew with a long time of collective administration expertise for a few of the world’s largest manufacturers. TBG has emerged because the main company in group licensing applications, with rights to over 50 faculty athletic applications and their pupil athletes within the Identify, Picture and Likeness class together with the largest manufacturers in faculty athletics. TBG companions with distinguished manufacturers, faculties, sponsors, company logos, athletes and occasions to domesticate, diversify and monetize mental property by way of skilled model administration and licensing endeavors. For extra data, please go to tbgusa.com.
About Georgia Tech Athletics
With 400-plus student-athletes throughout 17 varsity sports activities, Georgia Tech competes on the highest stage of intercollegiate athletics as a member of NCAA Division I and the Atlantic Coast Convention (ACC), whereas additionally creating younger individuals who will change the world. Georgia Tech has lengthy been a frontrunner in innovation in faculty athletics with the NCAA CHAMPS/Life Abilities Program (often called the Whole Individual Program at GT), commitments to athletics scholarships till student-athletes graduate, and the usage of digital actuality in recruiting among the many many ideas that originated on The Flats. The Yellow Jackets have gained 5 nationwide championships throughout their illustrious historical past (4 in soccer – 1917, 1928, 1952, and 1990; one in ladies’s tennis – 2007), appeared in two Remaining Fours in males’s basketball (1990 and 2004) and three School World Collection in baseball (1994, 2002 and 2006). Combining world-class schooling with top-notch athletics, Georgia Tech has produced 86 Tutorial All-People. For extra on Georgia Tech athletics, go to www.ramblinwreck.com.
