Here’s something that seems anything but a guarantee: The way we buy expensive electronics is about to change. Years after the US started moving away from the carrier-based model of phone purchases, it seems we’re moving toward a different kind of subscription model in the form of hardware-as-a-service.
Even with that in mind, this is a strange one – though Nothing since day one has made breaking from orthodoxy a central tenet of its existence.
As we’ve known for some time, the Phone (1) wasn’t destined for the US market – at least not in the traditional way. Today, however, the London-based company has announced that it will be available via a much less traditional route. “The United States represents a market with great potential for nothing, so the company is trying to better understand user needs,” the company said in a note to TBEN.
The “Nothing OS 1.5 Beta” is a $299 program designed to help the company gain more traction in the world’s third-largest smartphone market — a market that’s notoriously hard to crack. The prize includes a Nothing phone that you get to keep even after the program ends at the end of June.
Please note that the distributed phones (1) are for testing purposes. While these are final models, devices may not work with all US carriers. Since this is a beta version of the software, users may experience some limitations. Please read the FAQs below before proceeding.
Interested parties can sign up for the program starting today and save themselves ~$173 off the retail price. A little nothing for something, if you will.